More Than Reach. Marketing That Moves Growers to Act.

Spudman helps your brand stay in front of commercial potato growers when they’re researching products, comparing solutions and making purchasing decisions.

Your investment goes beyond a magazine. Through print, digital editions, email, website, social media and industry events, Spudman keeps your company visible wherever buying decisions happen.

Reach that Delivers Results

  • 22,800+ total readership reach
  • 7,000+ digital edition subscribers
  • 3,800+ e-news subscribers
  • 3,500+ third-party email subscribers
  • 6,400+ social media followers
  • 135,000+ annual website visitors

From growers and packers to processors, shippers and suppliers, Spudman reaches the professionals driving the North American potato industry.

Built Around Buyers

Nearly nine out of 10 subscribers make or influence purchasing decisions, giving your marketing direct exposure to professionals evaluating crop protection, irrigation, equipment, seed, plant nutrition and storage solutions.

And they’re taking action.

  • 71% visited an advertiser’s website or social media after seeing an ad in Spudman
  • 58% say advertising is a valuable part of the publication
  • 38% recommended or purchased a product after seeing an ad in Spudman

Trusted content creates stronger engagement and better opportunities for your brand to influence purchasing decisions.

Beyond the Magazine

Your marketing continues working long after the issue arrives.

Website Performance

  • 195,000+ annual pageviews
  • 135,000+ annual users
  • 67,000+ engaged sessions
  • 140,000+ new users

Email Performance

  • 58% newsletter open rate
  • 45% exclusive email open rate
  • 40% digital edition open rate
  • 1.8% digital edition click-through rate

Spudman also extends your reach through bonus distribution at the industry’s leading events including Potato Expo, Idaho Potato Conference, Washington-Oregon Potato Conference, Michigan Winter Potato Conference, Wisconsin Potato & Vegetable Growers Association and Great Lakes Fruit, Vegetable & Farm Market EXPO.

“Very useful tool that aggregates all of the knowledge a grower needs to be successful.” – Spudman Subscriber Verbatim, Signet AdStudy®

Trusted. Measurable. Proven 

Consistent visibility builds stronger brands. Spudman combines trusted editorial, measurable engagement and year-round marketing opportunities to help your company stay in front of potato growers when purchasing decisions are being made.

 

 

 

See what our readers are saying about Spudman

Gives me a broader understanding of available products.

Very useful tool that aggregates all of the knowledge a grower needs to be successful.

I appreciate the articles. Keep track of ads that offer products I can use. Organic products.

Keeping up with what is new. Trying to learn from others’ experiences seeing where I can get more information. Expos, Universities, private industry, etc.

Spudman has been a great media partner for TriCal Group by helping us to share the value story of Strike Soil Fumigants through integrated editorial programs and innovative media touchpoints. We truly enjoy working with Andrea and the Spudman team. They make the process of advertising so much easier!

- Lauren Roberson, TriCal Group

“Spudman offers excellent integrated editorial programs. Recently, we took advantage of the opportunity to highlight a pest of the month and promote some of our products for treatment of the pest. Andrea and her editorial team made the process so easy for us. The article that was published was comprehensive and truly showcased my client’s expertise and products well.”

- Emily Murphy, Stratagon, Inc.

"Spudman continues to be a great partner to Periscope as they are able to provide omni-channel sponsorships and efficient media tactics that help BASF meet their KPIs."

- Amy Supalla, Periscope

"It is very nice to have people call or email Greentronics after reading an ad or other content about Greentronics in Spudman. After several years of advertising in Spudman, we know this is the right publication for us. It reaches the people we want to connect with. The publication has a sharp focus and great articles."

- Bill Menkveld, Greentronics

"1,4GROUP has exclusively used Spudman for all our marketing needs, advertising, industry surveys, industry feedback, etc. Spudman’s reputation and coverage in the industry started 1,4GROUP’s journey with Spudman and the professional, helpful and friendly staff at Spudman have been a strong factor in 1,4GROUP continuing with this exclusive arrangement. If you think you know what you want, Spudman will help you get what you really need."

- Crawford Smith, 1,4GROUP